About

Strength is built quietly, over time.

Trudvang takes its name from the Old Norse word for a place of strength and stillness — a fitting metaphor for the way we invest.

Nordic fjord at golden hour

Our manifesto

  1. 01

    We believe great companies are built, not flipped. Conviction beats velocity.

  2. 02

    We choose fewer investments and go deeper. Concentration is a feature, not a risk.

  3. 03

    We treat founders as partners. The cap table is a relationship, not a transaction.

  4. 04

    We measure success in decades, not quarters. Time is the rarest form of capital.

Milestones

  • 2025

    Trudvang Capital established by a partnership of seasoned investment and operating professionals.

  • 2026

    Setup of São Paulo and Reykjavík offices to bridge capital and mid-market opportunities.

  • 2026+

    Active fund deployment and evaluation of proprietary investment pipelines.

What we hold to

Integrity

We say no often, and we keep our word when we say yes.

Craft

We treat investing as a discipline, not a sport.

Stewardship

Capital and trust are both forms of responsibility.

The people

A small senior team, deeply involved in every investment.

HS
Henrik Strand
Founder & Managing Partner
IC
Isabela Coutinho
Partner, Head of Investments
SE
Sigrid Eriksen
Partner, Operations
PV
Pedro Vasconcelos
Partner, Capital Markets
MH
Maren Holm
Principal
RA
Rafael Andrade
Principal